Analyze if this provides a good return on investment

Analyze if this provides a good return on investment

Question Description
I’m working on a Marketing exercise and need support.

Refer to the website(…). There is one thing we all hate – waiting. Hospital Corporation of America (HCA) in South Florida is capitalizing on America’s distaste for sitting in waiting rooms for endless hours. HCA, which owns Columbia, Palms West and JFK, plus nine other hospitals in the area, is the first to advertise wait times on 11 billboards in the region. In a competitive market such as South Florida, HCA believes they need to let customers know about their services.

Analyze if this provides a good return on investment.

Paper length is 2 pages.


You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.