Introduce the company and the product or service for which you wish to propose to engage in an international activity

Introduce the company and the product or service for which you wish to propose to engage in an international activity

Firm/Product Selection: Introduce the company and the product or service for which you wish to propose to engage in an international activity.
Proposed Company: https://www.shinola.com (Made in Detroit USA)
• Brief about the history of the company through to current situation.
• What needs does this product/service satisfy? (e.g., Harley Davidson motorcycle is often not a means of transportation, but satisfies a buyer’s desire for freedom/power/ escape from mundane rule-bound life)
• How does the firm provide this product/service and satisfy needs? (e.g., Harley Davidson builds this American icon with often retro-style and powerful engine product, effective branding)
Minimum 2 pages word report (12pt).


 

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