Please read the CEMEX case carefully. In the case, CEMEX is a successful, diversified, international company, operating in an apparently localized industry

This assignment is part of Global Strategy
Instructions:
Please read the CEMEX case carefully. In the case, CEMEX is a successful, diversified, international company, operating in an apparently localized industry (cement).

In your view, what benefits does CEMEX derive from its international diversification?

Your answer should not exceed 500 words. References are not included in the word limit.


 

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