Provide recommendation on trade expansion strategy to the firm
Context: Recently you have joined the firm X – one of the leading export firms in country Z (home country – Malaysia or Australia). Your company is an exporter of goods or services (e.g., food and beverages, telecommunications, energy, or services such as education, entertainment, finance, tourism and health services). You have been assigned to the task of developing a strategic plan to expand the company’s exports to country Y (target country). Country Y could be an existing market or new market.
Relating to the key aspects of the strategic international trade operations topics covered in the course
, provide recommendation on trade expansion strategy to the firm
. In the report, an explicit statement and evaluation of the firm’s strategic plan must be included. Note
: You are required to visit the foreign trade web sites of the home and target countries (for example, explore Austrade website www.austrade.com.au if you have chosen Australia as the exporting/home country, or Malaysia External Trade Development Corporation Matrade www.matrade.gov.my/en/ if you have chosen Malaysia as the exporting/home country) to obtain information on export issues.